The Ultimate guide to On-page optimization report

On-Page Optimization Report

Welcome to the foundation of the On-page SEO journey …!

To create content that truly connects with your audience – and that drives conversions – you need to think about on-page SEO analysis.

To uplift your On-site SEO results, this On-page SEO goes through the process of optimizing all your web pages and the site content for both users and search engines.

To create effective content that truly connects with your audience – and that drives all the conversions – you have to think about the on-page SEO analysis.

So for these results, you have to consistently track and report the SEO data, from organic keywords to search user traffic, in a qualified SEO optimization report system.

How else would you determine if all your efforts like identifying keywords for organic search, page optimization, and content changes are working? how can you recommend opportunities for growth?

Here comes the reporting system with all your on-page elements data..!

In this guide, we’ll demystify why on-page SEO remains a linchpin for digital success and effective on-page optimization reporting.

It’s going to show you how detailed on-page optimization reporting can significantly enhance your on-page SEO strategies.

Hoping this guide may gauge the effectiveness of SEO campaigns you’ve been working through crafting an on-page report.

Luckily, SEO outcomes are rather straightforward in measuring and you have all the information, essential to prove your work value right in your analytics tools from organic traffic, and keyword rankings to average position, backlinks count, and much more.

The guide delves into the essence of on-page SEO, building consistent on-page optimization report, and how this detailed on-page optimization report can significantly improve your on-page SEO strategies. For the team understanding and implementing proficient on-page reporting thrives a key to success.

1. Essentials of on-page SEO reports

Determining the best landing pages to the extent of promoting targeted keywords is accomplished by optimizing on-page elements such as Meta tags, content, Image tags, ALT tags, URL structure, breadcrumbs, navigation, headings, and so on. The presentation in optimizing these elements is attained through a report as one of the primary elements of the full SEO process.

What is on-page SEO?

First of all, it is defined as the optimization process of web pages to enhance the search engine rankings of the website and earn organic traffic to your site.

This majorly includes content optimization, Site architecture, and source code.

Role of reporting on on-page SEO

Effective reporting on those key elements of On-page SEO is crucial since it offers a clear roadmap for site progress and strategy adjustments.

2. On-page SEO key elements

With this On-page SEO optimization, you have various on-page ranking factors.
As an agency, you wish to optimize all those factors.
Take time to optimize every factor to enhance your search results ranking and turn your website more competitive and sustaining.

On-page optimization factors you must concentrate on comprise of

  • Title tag
  • URL
  • Meta Description
  • Alt Tags
  • Content
  • Keywords
  • Internal linking
  • Speed
  • Images
  • Mobile friendliness.

Relevance and quality of content

In every perspective, content is king in the SEO realm.

Assessing content for SEO indulges checking out the relevance, quality, and keyword density and whether these elements meet out the user intention

Relevant and high-quality content significantly enhances search rankings.

Related Article: Tips for Content Analysis Report.

Website structure and site accessibility

The website structure including URL navigation and layout impacts SEO and user experience.

A well-organized, accessible site is highly likely to rank higher in the SERPs.

Keywords and metadata

Meta tags and keywords play a fundamental role in this on-page SEO. The perfect potential keywords while placed strategically in the appropriate places like in meta descriptions, meta titles, and content could boost the page visibility dramatically.

Related Article: Earning customer loyalty with Keyword Analysis Report !

3. Software and tools for on-page SEO assessment

Evolving on-page SEO tools

Tools such as Screaming FrogYoast SEO, and Google Analytics seem invaluable for this on-page assessment. This analysis offers great insights into several on-page factors like Bounce rates, keyword rankings, and page views.

Comprehensive analysis

Leverage the tools predominantly involving regular audits of the site, adapting SEO strategies based on collected information on reporting, and monitoring the KPIs. it aids in picking out the necessity of improvement and simultaneously tracking the implemented strategies’ progress status.

4. On-page SEO data analysis and reporting

Before you craft a potential SEO on-page optimization reporting, you have to be analyzing all the metrics and elements of on-page SEO. But how to do this? How will it make your reporting more informational?
How to do an on-page SEO analysis

You’ve got the software and you’re ready for performing on-page analysis…!

How do you do it?

Perform keyword research

On-page content, which will crush it in the SERPs, always begins with finding the right keywords.

Use your own choice of SEO tool for performing this keyword research around the topics that you wish to write about.

keyword analysis report

Ask yourself:

  • Are the keywords relevant to your topic?
  • Can you realistically rank for those selected keywords?
  • Are the terms regularly searched by the target audience?

Decide on your primary keyword

This keyword research would likely provide you a list of hundreds, if not thousands of the keywords. 

Your tool might prioritize them for your site, however, it would still be up to you to choose the primary keyword for your site. 

So which keyword would be suitable to rule them all?

Your primary keyword must:

  • Have low competition or can relate to your strong  business area 
  • Be laser-focused and highly relevant on your topic
  • Not using already as a keyword in another part of content is referred to as keyword cannibalization, and this confused the search engines, and led to impact rankings. 

To create a piece of content, that grabs the attention of search engines, you have to round out the primary keyword with relevant topics and keywords. 

These related keywords must help you in obtaining more search intent and could be beneficial to target your PPC campaigns as well. 

Choose 3 to 5 related keywords which are:

  • Related to the intent of the user searchers, and their phase in the buyer journey
  • Based on the target keyword and the semantically related searches. 
  • Long-tail keyword or other standard keyword variations. 

Look for audience questions

The ultimate aim of content marketing is always to rely in answering the questions that your audience is asking for. 

Audience questions or the section “people also ask(PAA)” may help in this. 

PAA are the related questions that appear on Google SERPs. 

Being featured in the answer box thrives as a big deal in this SEO, however, those questions will help you in

  • Create FAQ sections in your content.
  • Rank for the long-tail keyword or questions.
  • Guide the content to make sure it’s useful to your target audience. 

Create a content plan

Now you will have the primary keyword, FAQ, PAAs, and related keywords, you’re ready now to create a proper content plan for onpage elements. This helps you to conquer the SERPs and drive more conversions. 

But the content you’ll create have dependency on different factors:

  • Will they be looking for a conversion-focused landing page, information blog, branded product page, or something else?
  • Could you create content around this keyword that outranks your competitors?
  • Can you utilize it for crafting content filling the content strategy gaps?
  • What stage of user journey is your searcher in which they search for that particular keyword?

Tracking metrics in on-page SEO data

The essential key metrics lined up with on-page assessment include the webpage loading time, click-through rates, page views, bounce rates, and keyword rankings.
Easily tracking those metrics assists in gauging the efficiency of on-page analysis strategies.

Here are the twenty-seven metrics that help you craft an awesome SEO on-page optimization report

  • Backlinks
  • Bounce rate
  • Dwell time
  • Event completions
  • Conversion rate
  • Click-through rate
  • Exit pages for organic traffic
  • Crawlable content and indexable content
  • External links in website content
  • First contentful  paint
  • Keyword rankings
  • Keyword usage 
  • Internal links
  • Keyword clicks
  • Page speed
  • Page URL
  • Share of voice 
  • Top organic landing pages
  • Time on page
  • Organic traffic
  • Revenue per visit
  • Mobile traffic
  • New users
  • Month-on-month growth
  • Schema details
  • Timeline of On-page SEO changes
  • Utilize these metrics together, not in isolation. 

5. On-page SEO data analysis and reporting

Tracking metrics in on-page SEO data

The essential key metrics lined up with on-page assessment include the webpage loading time, click-through rates, page views, bounce rates, and keyword rankings.
Easily tracking those metrics assists in gauging the efficiency of on-page analysis strategies.

6. Inside the on-page SEO report

Page overview

Analyze your page’s health which gauges the technical performance with the On-page SEO checker adhered in any SEO tool. Determine the key URL data such as internal linking web page weight, status code, and canonical URL, and identify if any URL is indexable and contained in the robot.txt file.

Issues overview

Errors were ranked as Warnings, Criticals, notices, opportunities and were categorized by types like security, content relevance, etc.,

Hence the issues can be viewed in the report for clarity and to formulate any action plan for it.

Structured data and content

Measure the text length of the page and it showcases reports in characters, words, and get the content ratio.

You can review the key tags such as title, description, and then H1.

The report makes the on-page SEO report analysis of H1-H6 structure, and content relevance for particular queries, does a preview of Google snippets, and then does validation of URL schema markup structure data.

Page monitoring

Utilize Page Checker for monitoring the webpage updates on a daily basis and you can maintain an entire history of the page changes by reporting on on-page SEO.

Observe the problems that arise or get resolved to have a better understanding of the progress of technical SEO in a better way.

Search metrics by GSC

Integrate Google Search Console to your agency to gain organic search insights for every URL.

In such an On-page optimization report, review the metrics like CTR, Impressions, Average position by date, Clicks, device, and country for your SEO works.

Language and localization

If you have multiple languages on your site, view all the ‘hreflang’ tags for your URL, its respective URL status code, and the respective backward links for the URL of your work.

Make sure the links seem visible to your clients and have an option for changing the language of the webpage in your On-page optimization report.

Assess the internal links anchors by reviewing and reporting the anchor share percentage and quantities of links in on-page SEO report analysis.

PageSpeed insights

Gain the page load speed data for your URL for desktop, and mobile with scores of each.

Visual elements

Discover the comprehensive elements listed in your report and the related issues impacting your visual of web pages such as CSS, images, and others.

Therefore, on-page data indulges to correlate the metrics with search engine guidelines and user behavior. For instance, a high bounce rate may imply a poor user experience or irrelevant content.

7. Enhancing on-page SEO

Picking out improvement areas from on-page optimization report

Regular performance reviews and website audits depict the weaknesses in on-page SEO such as poorly optimized content, inadequate mobile responsiveness, and slow loading times.

Related Article: Mastering the SEO Initial Audit Reports

Actionable strategies to optimize

To enrich your on-page SEO, put forth the optimization on website speed, enhancing content quality, using the keywords strategically, and ensuring mobile friendliness.
Making an effort to regularly update the content and check if the content aligns with user intention is crucial.

8. On-page SEO reporting to client

Client reports must be concise, clear, and focused on specific actionable insights. Utilize visualization like graphical representation, and charts making data more attractive and understandable.

Enticing on-page SEO value

Explore the influence of On-page optimization in terms of client understandability such as how it boosts site visibility, driving organic traffic and user experience.

9. On-page SEO reporting challenges

Overcoming general obstacles

Hindrances such as evolving search algorithms, technical site issues, and shifting user behaviors could impact this on-page SEO.

Get ready and stay flexible in adapting your on-page SEO reporting strategies as needed.

Staying updated with SEO

Stay informed about the latest algorithm and trends updates.
Meanwhile, update your knowledge and skills regularly to make sure your tactics of on-page SEO remain relevant and effective.

Bottom line

The art of on-page optimization reporting determines the success of any SEO campaign.

By settling on detailed analysis, continuous improvement in on-page factors, and clear on-page optimization report, agencies and SEO teams could significantly augment their brand visibility and search engine rankings of clients. The guide underscores the necessity to have a deeper understanding of all the on-page elements, the potential to communicate complex data in a client-friendly manner, and the usage of robust analytical tools.

Implement the on-page SEO reporting strategies discussed to help your prospects and make client sites rank higher, generate more leads, and gain more traffic.
Outstand your site from the high competition by assessing the on-page optimization report by building trust and value for your clients, thus helping to generate more revenue for your agency today.

Easily brand and do personalization in your reporting on on-page SEO as early as possible for your business…!

At SEOScrum, we’ve created a powerful SEO Project Management Software. It lets teams work together and keeps track of their progress. You can plan On-Page Optimization tasks and complete them easily, achieving better on-page results.

Arun Andiselvam

As a serial entrepreneur, I have successfully established five brands over the past 12 years. After creating a successful rank tracker for SEO agencies, I am currently dedicated to developing the world's first SEO Project Management software.