Creating a winning SEO project management plan

seo project management plan

Climbing to the top of search engine result pages is not an easy feat, and it’s probably not going to happen all of a sudden. You need to possess a rock-solid strategy and an organized approach along with your regular SEO Project Management Plan to ensure you’re crossing off all those SEO works and hitting your goals.

It is quite natural to think about ranking your website. But one thing that SEO agencies, specifically the ones starting frequently leave out of the equation is managing your client’s website performance efficiently.

The outcome? Your work commences piling up into a hot mess and raises some sort of chaos you don’t wish to experience in your SEO journey if you have one deadline sequentially with one another.

There’s more to SEO project management plan than technical expertise alone. Along the journey of optimizing your website, efficient planning is vital to address roadblocks and challenges in SEO.

The result? More successful work, less stress, and might be even a better ranking with Search engines. Lets learn how to create a winning SEO Project Management Plan.

Managing your client works

Painlessly manage your multiple clients with SEOScrum, a scrum-based management tool. 

Just like you have tools for SEO, different platforms to manage your work are available to organize your work, delegate the right people for work, and set deadlines to prevent work bottlenecks

A well-planned SEO Project management plan has the best chance of getting to the topmost organic results. This is the importance of proving your worthiness and relevance to your clients.

The truth is these campaigns consist of a lot of moving parts, hence it’s sometimes tedious to keep on top of it all. Adopting an effective approach to managing all your work not only ensures that all your SEO efforts stay on track but also increases your results for your clients as well.

Before diving into the nitty-gritty, let’s start with the necessity and the basics of managing your work for SEO and its challenges to overcome.

Opting toward perfect management plan

A framework thriving to handle enterprise-level search visibility brands and websites with high reliability and precision is in demand. It’s about guiding and overseeing scope, workflows, time, members, resources, and money to achieve goals and KPIs.

The major reason why your agency needs to manage your tasks is to acquire greater productivity and greater efficiency. When you implement structures, protocols, and processes, you’ll achieve more work in less time.

Further to this, When you manage your client works well for your company by Agile SEO as well, you’ll unveil deep insights from each chunk of data and attain better outcomes that boost team morale!

But that’s just the tip of the iceberg. While you properly manage all your efforts in Search engine optimization, you’ll also be able to

  • Allocate resources effectively
  • Maintain version control
  • enhance the quality of deliverables
  • Produce deliverables in perfect time and in line with the actual budget.
  • Reliably achieve your objectives
  • Tracking time
  • Increase transparency/visibility of works and their growth.
  • Automate workflows and repetitive tasks
  • Enhance communication.
  • Scale your efforts.
  • Enhance morale and efficiency between team members.
  • Mitigation of risks

Professionals seek efficient SEO workflow

If you’re already utilizing an efficient platform to manage your SEO project, you undoubtedly recognize the merits it offers for busy peer groups carrying your works

If you’re still getting by without one, you must get one as soon as possible. Why do you ask?

Because it could simplify your life and aid you in getting more organized work done in less time. Some of the essential functionalities a better platform offers for professionals are

Managing tasks and time: Whether you’re working as a part of a team or solo, a sort of web app to do this managing work allows you to streamline workflow. So that you could more accurately work hours. This will be used to create accurate invoices for the clients.

Accurate planning: From a bird’s eye view of all your campaigns to information (detailed) on how a particular keyword performs, a better approach to maintaining your works enables you to create structured SEO Project Management plan.

Resource allocation: Managing all these works would yield glance information about where your resources and budget are going. It is extremely beneficial if you’re running pay-per-click ads.

Reporting: Most Modern platforms provide captivating dashboards, and robust reporting features, so you can generate data and analyze data to enhance efficiency. It’s easy to foresee why so many professionals have turned to a better platform to aid them in staying productive and organized, but there are more options.

Espousing effective methods into your campaigns would support them for success in making sure you are planned and accomplished on time.

But before that, just get to know which are the chaos or challenges in the process that paved the way for the professionals or SEO agencies to indulge in tools for your works.

Chaos of SEO

You must be ultra-organized with your work stuff if you are going to be a successful professional. There are going to be times when you feel you have taken on too much or it isn’t possible to attain everything you have promised on its schedule, with suitable quality control.

To confront this sort of challenge, it’s essential to have a proper SEO team structure to manage all your client commitments. This may permit you to spread the workload over your resources and lessen burnout.

Therefore, to have a Systematized approach for your SEO process, get to know all the hurdles that need to be resolved that direct to an organized and aligned approach.

The challenges are deliberated below.

1. Data fragmentation

Without a centralized platform, you may often face trouble collecting, consolidating, and analyzing data from different sources such as analytics, keyword research, and backlinks. Data fragmentation is the dispersion of the data assets of the organization, caused by the creation of scattering of data and technological silos.

Platform fragmentation: This occurs when content and data are spread across different platforms, such as your main website, blog, social media profiles, and guest blog posts. This can make it difficult for search engines to understand the full scope of your content and its interrelationships.

Content fragmentation: This happens when the same information exists in multiple, slightly different versions across different platforms or sections of your website. This can create duplicate content issues and dilute the overall SEO value of your information.

Technical fragmentation: This refers to inconsistencies in technical SEO elements like title tags, meta descriptions, header tags, and structured data across different platforms or sections of your website. This can cause confusion for search engines and hinder their ability to accurately understand and index your content.

User data fragmentation: This refers to having user data scattered across different platforms or analytics tools, making it difficult to gain a holistic understanding of your audience and their behavior. This can hinder your ability to personalize content and messaging, which can impact SEO performance.

Hence this sort of fragmentation is a challenge to handle.

2. Ineffective communication

Poor communication between the clients and the team could result in missed deadlines, misunderstandings of work development status, and misaligned goals of your work.

Effective communication is crucial specifically when multiple departments or members are indulged. Without a centralized platform, communication turns out scattered, leading to missed messages or misunderstandings.

Consistent communication must be perpetuated throughout the journey.

SEO is a long-term undertaking and acquiring verifiable outcomes could take a specific amount of consistent effort. However, making your clients engaged during this time process could be a challenge.

This is specifically true if you are working for any client in a competitive industry, and could sometimes take many weeks to move on.

Ensuring that your client has the right expectations from your work seems crucial to retaining them.

You should make sure that despite not being an expert, your clients need to understand what you are doing, what is the progress of your work and what you expect to achieve with your work efforts. Hence all your work status need to be updated with your client for them to retain with your roadmap.

That’s why, regular and effective communication with your client is highly essential if you wish to drive results for the clients.

The significance of efficient communication is prominently equal and crucial to your work success. This is because a strategy to execute possesses different moving parts and success can be achieved with the contribution of multiple experts and tracking the work.

Regardless of whether you have these professionals or you are all working with freelancers, ensuring communication is made smooth and miscommunication kept to a bare minimum, seems essential to keep on track with a long-term undertaking such as search engine optimization.

3. Lack of task tracking

It is difficult to keep track of the work of the persons who are responsible for particular jobs, their deadlines, and their status leading to missed delays and opportunities.

Without an effective tool, it will be challenging to prioritize and organize numerous works, such as content creation, optimization, link building, keyword research, performance monitoring, and On-page optimization.

The thing is, they weren’t only monitoring the progress due on a particular day. They also keep an eye on what’s on the horizon and plan for future work commitments based on the available bandwidth of your workgroup.

Source: https://breaktheweb.agency/seo/seo-project-management/

Above is the representation of Task management of your processes with its status, which makes it easier to view the upcoming works of the schedule so that we can re-prioritize the items or create more efficient buffers in prior time.

We can also filter in terms of individual members to make sure they aren’t overloaded with work on a specific week, day, or month. Hence the challenge of prioritization and tracking its progress can be accomplished by prominent web applications.

4. Challenges in keyword management

Managing keyword research, content optimization, and tracking the keyword ranking could become time-consuming and disjointed without the presence of a dedicated platform.

Different solutions are floating around the internet and one of them is an all-in-one SEO tool, allowing you to perform several works and retain your website under a single roof. With such a thing, you could track your keyword ranking and proceed with competitive research, conduct in-depth page audits or website audits, and monitor all your backlinks or the count of other required options.

Managing keyword research, tracking rankings, and optimizing content can become disjointed and time-consuming.

Sometimes there may be droppings in ranking, where a cause is technical like a Search Engine algorithm may change. Perhaps it is acquired by a difference in client direction, they may be experiencing budget problems or were in the midst of getting caught.

Have a protocol to examine and rescue the keyword ranking drops. For a client-side issue, determine ways you could assist them through transition and evidence your value.

5. Bottlenecks in content workflow

Coordinating, publishing, and editing the content for outcomes and its workflow could be problematic when there is no streamlined process in hand.

When working without a defined content workflow and clear action plan, there’s a potential for failure at the earliest stage. Processes and people sit at the heart of content workflows.

When you don’t consider both elements into account while creating your content, things may get messy.

SEO Project Management Plan

Source: https://gathercontent.com/blog/the-importance-of-content-workflows

Content could be expensive, and by eradicating the bottlenecks or costly problem areas with content creation, managing content, publishing, and workflows you can save money, resources, and time since you minimize inefficiencies and enhance consistency.

6. Analytics integration

Integrating SEO data with precise analytics tools like Google Analytics could be cumbersome, making it harder to assess the impact of your efforts.

Do you know that by incorporating the potential of this framework to manage your works and analytics, you would unlock a treasure trove of valuable insights and data for boosting your online presence?

It’s like a dynamic duo working wonders for your website performance. Imagine having a crystal ball revealing what are the wants of your audience and estimating the next move.

Hence integrating this along with processes is an essential parameter to keep track of the results. This challenge needs to be addressed.
With the help of such an analytics platform, businesses could track the individual keyword’s performance and its influence on on-site conversions and traffic.

This provokes data-driven decision-making when it comes to optimizing the usage of keywords in marketing and content campaigns

7. Reporting hassles

Exploring insightful, comprehensive reports without any automated reporting for your work can lead to errors as well as time-intensive ones.

Analytics and reporting seem to be essential to improving and measuring all your results. Analytics and reporting could be challenging to manage the work because you should gather, analyze, and interpret data from different sources like the Google Search Console, third-party frameworks, and Google Analytics.

Reporting data consistently indulges in creating regular reports of your project status or present dashboard to propound the collected data in an organized and clear manner. Those reports must include relevant insights and metrics.

Those reports must be created on a predetermined frequency such as monthly, weekly, or quarterly to manage a consistent reporting schedule.

You also ought to create and present a report showcasing your insights and achievements. To resolve this challenge, you can utilize effective applications and features such as Google Tag Manager, Google Optimize, and Google Data Studio. You can use visualizations and dashboards for simplifying and communicating your data.

Coordinating link-building efforts, tracking progress and outreach will be tedious without the presence of specialized features encompassed platforms.

9. Difficulties in tracking the progress

Monitoring the progress of SEO results becomes highly challenging when you depend on manual methods like emails or spreadsheets. It is harder to know which has been completed, is overdue, or progress.

Just like how your clients appreciate insights into your performance, you probably wish for an easy view of the entire workflow. It pays to yield immediate answers to questions like

  • How are we pacing towards originally planned milestones?
  • What have we completed and what are the pending activities that ought to be done?
  • Can we pursue additional work from the client for your completion?
  • What tasks fit under every client’s work? What are their deadlines?

10. Resource allocation

Allocating resources effectively and efficiently for different works could be tricky without a precise overview of clients’ needs.

Effectively allocating members, different resources, and budgets are essential for the success point. In tracking the availability of resources, you might face resource underutilization and conflicts.

Prioritize the works based on the potential impacts and do resource allocation accordingly. Assume outsourcing using freelance professionals or do investment for training.

11. Collaboration of clients

Articulate efforts with your respective clients regularly. Without a unified platform for efficient client collaboration, receiving feedback and sharing updates on progress could be cumbersome.

If you’re lucky enough to arrange and allocate your work through a manager’s expertise, you might have a good system to keep all your clients in the loop. But speaking from experience, I’ve found that even if you dedicate some time to these updates, conflicting time zones, and busy schedules make it tedious to manage consistent communication with the clients.

The right web app could assist this sort of work for you. By lending your clients sufficient access to the specific views, and the timelines, they could take a peek at the ongoing progress and efforts at any time.

Be confident in your services and abilities, however, don’t be full of yourself that you miss if there is dissatisfaction on the client side.

Lack of responsiveness to have access to project tracking, delays in invoice payment, or uncharacteristic push-back are the prominent signs that they might be discontent. Avoid those with manage your client works in a systematized approach.

12. Technical SEO

Tackling technical issues and tracking fixes over the website will be disorganized.

Technical SEO defines the optimization of your website’s security, performance, speed, and structure for search engines and users.

It evolves as challenging as you need to handle different issues such as sitemaps, crawl errors, mobile-friendliness, slow loading, and broken links.

To solve this kind of issue, you can use resources like Google PageSpeed Insights, WordPress Plugins, Google Search Console, and Google Mobile-Friendliness.

We can also follow the best practices and web development standards to make sure your website is accessible and compatible.

13. Competitor analysis

Collecting and assessing competitors’ data and their strategies might be time-consuming and manual work without using any other alternative platform for those works.

As online competition intensifies, keeping an eye on all your competitors becomes indispensable. The competitive analysis unveils insight into their strategies, content focus, and keyword targeting.

Leverage advanced tools to pick out the keywords your competitors are ranking for and assess the backlink profiles.

Learn from their gaps and successes to devise strategies to differentiate your website from them and provide enhanced value to your target audience.

Monitor the strategies of your competitors and their performance. Determine the opportunities and gains from their pitfalls and successes for refining your approach.

14. Work documentation

Maintaining the centralized repository of all your related documents, insights and notes could be difficult to maintain.

From strategy plans to fresh content, we spend plenty of time on documents. Your outsource crew or clients can be more familiar with the shared documents, enabling it an obvious candidate for collaboration.

If you’re using a separate web application, you would most certainly be depending on such a helpful platform.

Project documentation is a solution aiding the users to create, collaborate, manage, and distribute the essential documents both internal documents and external documents.

This cuts down on the time spent searching email inboxes or folders and enhances efficiency.

15. Handling deadline

Meeting deadlines is critical for, it will be easy to lose track of important dates and outcomes.

This led to several delays in data and opportunities in different campaigns.

Assign Deadlines

Source: https://plaky.com/learn/project-management/project-deadline/

Some of the works as illustrated above and managing deadlines are made convenient with the captivating interface.

Once you’ve identified the activities that must be performed and gathered a working group that will implement them, it’s the perfect time to segregate them.

To ensure that nothing skips your mind and that all expectations and deadlines are met, take advantage of any project management framework best in the industry that does the below functionalities

Setting milestones for activities and other detailed works.

  • Creation of charts and slideshows
  • List of activities segregated into different categories
  • Internal communicators have the possibility to comment on client work outputs, chats, or forums.
  • 24-hour technical support of the designer.

16. Scalability conflicts

Increase in complexity, maintaining multiple campaigns and multiple clients seems to rise as challenging

Managing and Tracking Time: Ensure that all are perfectly completed on time and track the time spent on each work. So that you can solve the issues of prioritization and allocating resources if needed.

Assigning Tasks: Assigning and tracking their progress since it remains a conflict while you are starting. The tools to manage these stuff ease the process of coordinating the efforts between members and make sure they are all completed on deadline time.

Tracking SEO progress: tracking the progress and measuring the effort’s success, can be enabled by some aligned managing platform. This could assist in making sure to focus on the improvement areas and adjust the strategies accordingly.

Collaboration: A pursuit of effective team collaboration among them, could support coordinating all the efforts and sharing the ideas.

To resolve the issues of scalability, professionals can opt to utilize different platforms or apps, offering features such as progress tracking, collaboration, maintaining time, work, and centralized information storage.

When your campaign on this is well run and well managed, it will deliberate the desired outcomes, minimizing the bounce rate and raising the count of User visits. This would lead to your business outreach expansion on a larger scale.

17. Limited visibility

Without a centralized platform, you might not have much visibility of the overall status, leading to a lack of alignment and accountability.

It results in overall visibility of assignments, the progress of assignments, multiple clients’ work progress, and more openness.

18. Training and onboarding

Introducing new members to all your processes requires training and onboarding. The training and Onboarding could be problematic without centralized training resources for the SEO-specified ideas.

19. Data security

Ensuring the confidentiality and security of client data and your work details could be a major concern without dedicated security features.

20. Tracking and managing budget

Keeping track of all the expenses, ROI and budgets could be challenging when the financial data is not integrated.

The projects may vary in scope and size. It’s important to maintain your client’s expectations and budget. A good manager will always make sure that cost is utilized properly, and efficiently following your SEO project management plan.

Before developing your budget, you must understand first of all how much time your work will take and how much money it will cost.

Do you have resources or would you have to subcontract part of handling work? The sooner you know, the better your outcomes will be. If you are unsure about the cost of a particular project, or the duration for it, it is best to do planning for this.

21. Adaptation to the industry changes

SEO is an ever-evolving field, being updated with algorithm trends and changes, and staying competitive could be difficult.

Search Engines like Google often update the algorithm to offer better search outcomes. Those changes could impact the website’s ranking.

Basically, professionals need to get to know about the changes in algorithmic updates at every phase and adjust the strategies accordingly.

This could be a difficult one since it requires quick adaptation to industry-changing trends and constant monitoring to ensure that the ranking of the website doesn’t drop.

What could be done to overcome these algorithmic changes utilized in content?

Stay updated with the latest news from Search engines like Google and check the updates regularly. Utilize news sources and forums to stay informed.

To address the industry changes and algorithmic changes for all your SEO processes, assume the following strategies.

Quality content: Prioritize User-centric and quality content for your processes.

User Experience: Enhance Website speed, user navigation, and mobile friendliness.
Stay Informed: Keep up with the algorithm updates and other industry news.

Adaptability: Be ready to adjust the strategies and content as algorithms evolve.

Data Analytics: Do consistent performance monitoring and metrics to make informed adjustments.

Diversify SEO: Integrate different strategies beyond keyword Optimization and research.

Embrace agility to adapt to these shifts, through each algorithm update thriving as a unique opportunity for optimizing your content, improvising user experience, and strengthening the credibility of your website.

Communicate consistently with team and ask them what resources can make their days better and easier, more effective, and more productive.

22. Task prioritization

Teams might struggle to concentrate on highly influential activities without a precise system to prioritize all their chores. A campaign is built with intention and efficient execution necessitates someone who understands the essential steps.

From research and analytics to website content planning and content creation to technical SEO, there’s more to a game than compiling and posting. That’s where task management comes in.

Organization and planning

The project plan isn’t going to get developed by itself. You must not only organize your different works but also make sure that the plans made adhere to the overarching marketing strategy.

There are a lot of moving parts to your grind, keyword research, outreach for link building, competitive analysis, copywriting, Google analytics, initial content audits, developing messaging, and so on.

The capability to plan and organize all of that seems vital.

Manual work costs time and resources

With an AI-driven project manager, you could automatically discover, track, and delegate new work. However, a managing approach with distinct features for users is necessary.

  • Select pre-made and relevant plans starting on new clients.
  • Make customized for AI-driven managers to delegate it.
  • Add your work members, assign work to each of them, and set deadlines.
  • Automatically acquire auto-generated workflow and updates for newly discovered issues and errors.
Task Management

Source: https://www.searchenginejournal.com/seo-automation-safe-tasks-webceo/432339/

The responsibilities are diverse, however, there are other repetitive actions made easier by triggering recurring ones. This prevents duplicates, saves your time, and enhances accountability.

Some of the recurring ones that must be included in the tool you choose are

  • Reporting and Data Review
  • Meetings
  • Industry Resource allocation.
  • New and Lost Link audits.
  • Technical Audit Check-Ins.

By automating, you can craft good deliverables, stay in line with the demands of your client, and prevent different problems existing in each work, like not having a clear perception of what ought to be done in every phase.

For this reason, it is significant to use a good platform such as SEOScrum, Trello, Zapier, Asana, and others.

23. Increased risk of errors

Manually managing all the works, and data maximizes the risk of errors happening in every phase such as broken links, incorrect keyword targeting, and duplicate content.

Targeting the wrong audience is a primary issue with your research and a basic understanding of your users. This messes to cascade an effect on everything commencing from the content you create to the keywords you target. You might still attract the target audience, however, the chances are your conversions would suffer due to the mismatch.

In terms of keywords, the issues go beyond potentially targeting the wrong ones. If you’re targeting only the highly competitive keywords that you have very little chance of ranking on, your outcomes will be in the suffering range. Long tail keywords and keyword variations ought to be incorporated.

So this issue of targeting wrong keywords and progress must be taken over or integrated with some application to align your work.

Benefits of effective SEO project management plan

In your workflow and managing with enhanced work efficiency, streamlined workflow, improved productivity in your journey, and more confidence in your quality content, hit success to your goals and KPIs.

Ranking high in SERPs is achieved rarely by chance, for it takes coordinated and converted plans.

Having a strategic plan, deliberated indirectly that all your working members are working towards a general goal. Everyone knows their responsibilities and role in the optimization process.

Efficient planning aids in defining your goals in maximizing conversions, boosting backlinks, generating more traffic, etc., and the scope of work you’ll need to get there.

It permits you to pick your key stakeholders and the budget to accomplish things.

A proper plan means breaking things down to day-to-day, Who’s doing keyword research and what is its progress? What are the deliverables that will ease the process?

Bottom line

The crucial point to walk away with is that SEO is one of the directed processes, not the one occurring by chance. Just like the gym, gains come from consistently compounding effort.

Working once won’t get you outcomes, similarly writing a one-keyword stuffed page won’t boost your ranking, rather manage all your tasks effectively through a convenient power-packed SEO project management software to manage them efficiently.

Keep track of all your efforts and their performance, to foresee what are the prominent ways to enhance your journey

To see real improvement in your SEO project management plan, it’s wise to bring in a platform that reveals the ins and outs of search, explores methods to enhance the current strategy, and assists in explicating well-developed leadership qualities by managing your work in every phase.

By understanding what might lie on the road ahead, you can get prepared to face the challenges in a better way or rectify the issues prior not with apprehension or fear but with composure and poise.

This takes control to move your work journey on a smooth track and gain positive results for all your efforts and organizing approach.

Empower your tasks and indulge a qualified resource to craft and manage all your work to overcome all the challenges protruding.

Arun Andiselvam

As a serial entrepreneur, I have successfully established five brands over the past 12 years. After creating a successful rank tracker for SEO agencies, I am currently dedicated to developing the world's first SEO Project Management software.